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#PlasticFreeJuly: 12 Innovations Designed by Women

At the rate of our current consumption, by 2050 there will be more plastic than fish in the ocean (Source: Ellen MacArthur Foundation).

Plastic Free July is a global movement that seeks to reduce plastic pollution by encouraging us all to refuse single-use plastics and make more sustainable choices. Here are twelve innovative, women-led companies that are tackling the global plastic pollution crisis – all funded, selected and supported by SheEO Activators around the world.

NADA – Canada

Since opening the doors to its store in June 2018, Vancouver’s first package-free grocery store NADA has diverted more than 529,800 plastic containers and 16,800 cups from the landfill. And, with support from Activator Lorilee Jarosinski, they just launched their online store to make zero-waste shopping easier than ever before! 

@nadagrocery | photo by @maxinebullochphotography


Better Packaging Co. – New Zealand

As reported by Fast Company, ~165 billion packages are shipped every year in the US alone. Better Packaging Co. is a New Zealand company on a mission to reduce the amount of plastic waste generated by e-commerce through their range of home-compostable, biodegradable packaging. 

@betterpackagingco | photo by @bibliophilesau


Abeego – Canada

Goodbye, plastic wrap – Abeego is the original beeswax food wrap that picks up where the peel leaves off, keeping your food fresher for longer. Avocados wrapped in Abeego can stay green for four days, lemons can stay fresh for up to 10 days, the list goes on.




LOLIWARE has created The Straw of the Future the world’s first edible, hypercompostible straw made out of a seaweed-based material. LOLIWARE’s mission is to make single-use plastic obsolete and is currently on track to replace billions of plastic straws!



BeauTex Designs – Australia

BeauTex Designs turns waste – think plastic water bottles and fishing nets – into durable, stylish workwear. Their line of clothing, shoes and bags are designed for the hairdressing, hospitality, health and construction/mining industries – with plans to expand.



Dalcini Stainless – Canada

Move aside, plastic tupperware! Dalcini Stainless’ stainless steel containers provide a safe, simple and sustainable solution for food storage.



BioCellection – US

Founded by Jeanny Yao and Miranda Wang who first met in high school where they ran the Recycling Club (!), BioCellection has invented a way to chemically transform unrecyclable plastics into virgin-quality chemicals. These chemicals will be used to make shoes, consumer electronics and apparel – creating a circular economy and displacing our consumption of petroleum.



Envorinex – Australia

When we think of plastic pollution, our minds often go first to consumer waste. But what about industrial waste? Envorinex reprocesses industrial waste into second life products. Envorinex currently recycles 50% of Tasmania’s industrial waste and thanks to the support of SheEO Activators, will soon be expanding to Queensland.



Aisle – Canada

Kick period plastic to the curb with Aisle’s comfy cloth pads and magical, leak-free period undies. Just rinse, throw them in the laundry and re-use with your next cycle for as many as 10 years! 

@periodaisle | photo by @putacupinit


The Hello Cup – New Zealand

Another plastic-free period option is a menstrual cup. Designed and made in New Zealand, the Hello Cup has a line of fully recyclable, reusable and super comfortable menstrual cups. It can hold 3x as much as a tampon and comes in bright colours! 



Routine cream – Canada

Routine’s all-natural deodorants are made with clean, wholesome ingredients that are packaged in refillable glass jars! Re-up your favourite scent at one of their 30 refill stations across Canada. 



World’s Biggest Garage Sale – Australia

World’s Biggest Garage Sale activates dormant goods to commercialise the circular economy. And they just launched an e-commerce store to make sustainable shopping more accessible for all.


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