Ventures FAQ

What is the eligibility criteria for Ventures?

Our criteria is simple.

  • Are you going to exceed $50K in revenue in Canada, the USA, and Australia, and £40K in the United Kingdom, by the time you apply?
  • Are you majority women-owned (51%+)?
  • Are you majority women-led? For SheEO, this means that the senior leadership role (i.e. CEO/President) is held by a woman.
  • Are you able to answer the question of how your Venture is working on one or more of the Sustainable Development Goals?
  • Do you operate in Canada, the US, New Zealand, Australia or the UK?
Why must Ventures have at least $50K in CAN, USA and AU, and £40K in the UK in revenue?

Over 90% of our economies are made up of small and medium-sized businesses that are starved of capital because they aren’t considered unicorn (grow to $1B in value) potential in the traditional venture capital system. We want to start with those businesses that already have early traction and lots of potential. Early success in any new model is critical. We wanted to show that there are thousands of women-led  businesses out there that can generate revenue, hire locally, export globally, pay back their loans and strengthen our economy.

What about early stage Ventures who don’t have at least $50K in CAN, USA and AU, and £40K in the UK, in revenue?

We know there is a massive market of women entrepreneurs who need support. Solving this challenge is a massive undertaking and like any transformative approach, you have to pick a place to start that has the maximum potential impact with the highest chance of success. We experimented with pre-revenue companies but the failure rate was too high. We decided to start with ventures who had a product-market fit and some revenue and were on a path to be able to pay back approximately $100,000 loan. The question was where to start: what model has the biggest chance of success in the shortest period of time so we can then iterate, expand and grow its impact? When we get to 1M women supporting 10,000 entrepreneurs with a $1B perpetual fund, we believe that we can then expand this model to create a number of different approaches with less capital, more capital, larger and smaller contributions that engage women to invest in the kinds of companies that will change the world.


If you’re an early stage company seeking additional resources, you can check out Learning Lab here — our online series providing webinars and resources. If you’re a new entrepreneur, check out the RadGen Certificate Program here  – 7 online modules that will help you to better understand your unique entrepreneurial talents, negotiating styles, unique change-making opportunity, and more —  including how to create support for your work and ask for help.

What kinds of Ventures do you support?

SheEO Ventures are revenue-generating with export potential and create a better world through their business model or their product and service. They are women-owned and women-led and create new models, new mindsets, and new solutions that benefit humanity. SheEO ventures create significant positive impact across all sectors; wellness, AI, education, food sustainability, waste reduction, energy efficiency, inclusion, and biotech innovation. Currently, our Founders range in age from 22-70+ years old. We are agnostic about age or sector or structure. If you are a not-for profit or charity that generates revenue and can pay back a loan over 5 years, then you can apply.

Tell me about the application form.

We know from consultation and studies that female entrepreneurs often don’t apply for funding and investment because the process is cumbersome, filled with jargon and women are proven to receive far less funding than their male counterparts. We have radically redesigned the application process to simplify it and make it accessible to everyone. No jargon. No attachments. No pitch decks. We have a dozen questions in an online form that can be filled out in under 30 mins.

What are the terms of the loan provided to the Ventures?

The 0%-interest loan has a five-year term for each Venture. Ventures pay back their loans in 20 equal installments over a five year period. We track Venture milestones and success annually and report those results out to the community.  As the funds are paid back, the money gets reinvested into the fund and loaned out again to new Ventures.

What if my Venture is not selected? Does SheEO provide any support?

Simply applying to SheEO’s Radical Generosity Initiative is an act of marketing your business to hundreds of womxn. Activators are encouraged to provide comments and feedback to everyone who applies to SheEO’s Radical Generosity Initiative, so you will likely receive feedback on your application and offers of support from individual Activators even if you don’t move onto the Semi-Finalist round.

What happens if I’m selected as one of SheEO’s Semi-Finalist Ventures?

We will announce SheEO’s Semi-Finalist Ventures on our website, social media and mailing list. You will be asked to submit a 1-minute video and detailed financials in the next round of the application process. All Semi-Finalist Ventures will be invited to attend the SheEO Summit and Cocktail in your region, and will be invited into our online community where you can access SheEO’s network of radically generous Activators.

What happens if I’m selected as one of SheEO’s Ventures?

First of all – congratulations! When you are selected as a SheEO Venture in your region, we’ll provide you with detailed next steps. But, here are the highlights:

  • Attend the SheEO Venture Retreat to meet your fellow Ventures and your SheEO Development Guides, divide up the loan, and start your journey as a SheEO Venture.
  • Attend and be celebrated at the SheEO Summit and Cocktail.
  • Participate in personalized guided development calls with the SheEO Development Guides twice a month.
  • Join the SheEO online community to connect with all Activators in the network.
  • Share impact stories and business growth in your quarterly Venture Health Checks, and be able to access real-time data-driven visuals on your Venture
  • Be available for media interviews, speaking opportunities and special events as part of your leadership role.
Who decides how the collective fund is distributed?

Each SheEO cohort will use peer-based decision making to decide how the money will be distributed amongst themselves, with only two rules: 1) you can’t give it all to one company, and 2) you can’t divide the funds evenly. Our SheEO Development Guides will be in the room to facilitate the process and will ensure the experience goes well for all participating Ventures.

How will the success of the selected Ventures be measured?

SheEO uses surveys and Venture Health Checks to track impact, mindset shifts, connections made, contribution to business success, revenue increases, markets accessed, jobs created, and stories of positive impact.

How will you ensure that the SheEO Venture cohorts are held accountable?

We have developed a personalized Guided Development Program in which Ventures participate. Ventures also have two coaching calls each month and regular check-ins with Activators and the SheEO team. All entrepreneurs will propose a ‘use of funds’ as part of the fund distribution process during our SheEO Venture Program roll-out. Each Venture will determine milestones and reporting structure as part of this process and will participate in completing a quarterly Venture Health Check. The highlights of this check-in will then be shared with Activators.  We believe in creating the conditions for the Ventures to thrive in our community. Most of our Venture recipients become Activators themselves paying forward the radical generosity they received. With hundreds of womxn watching their execution and contributing to their success, this entire program is designed to create the conditions for Ventures to be accountable.

Are your Ventures available for media requests or speaking opportunities?

Yes! We love sharing our Ventures’ stories. Please email us at with your request.

Can I be both an Activator AND apply as a Venture?

Yes! We’ve had Activators apply as Ventures and Ventures join as Activators. You can absolutely be part of the community in both capacities and at the same time.

Many Activators and Ventures have found mentors, new clients, business partners and lifelong friends through the community.

As you may know, the Activators’ contributions are then pooled together and then loaned out in the form of 0%-interest loans to women-led Ventures whom the Activators help select.