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Brand Guidelines 2021

SheEO is a radically redesigned ecosystem that supports, finances, and celebrates women + non-binary innovators.

Logo usage + proportions

SheEO’s logo comes in one horizontal format. The logo can be used in it’s primary colour teal, in black and in white. When the logo is being used in white, it should always be displayed on a primary colour background.

The logo has been thoughtfully laid out to create balance and unity. The measurements below show the distance between elements and their proportions. These should never be altered.

01. Teal on white

02. Black on white

03. White on teal

04. White on purple

05. White on red

Use of colour

SheEO consits of 3 primary colours and 3 supporting secondary colours. This page shows the weight of each in comparison.

The primary colours consist of teal, red and purple. Each colour has a lighter tone that it can be paired with. These lighter tones should never be used on their own or paired with an opposing colour.

These supporting colours will be used mainly to help create flexibility for print and digital collateral.

Lastly, black and white is used as the primary colour for text in printed and digital collateral, while dark grey is the primary colour for web text, and light grey is used for social media backgrounds.

Primary colour usage: 90%
Secondary colour usage: 10%

Teal
RGB: 11, 132, 168
CMYK: 85, 37, 21, 1
#0B84A8

Light Teal
RGB: 128, 213, 227
CMYK: 46, 0, 11, 0
#80D5E3

Red
RGB: 206, 32, 37
CMYK: 12, 100, 100, 3
#CE2025

Light Red
RGB: 237, 128, 128
CMYK: 2, 62, 41, 0
#ED8080

Purple
RGB: 117, 21, 217
CMYK: 70, 85, 0, 0
#7515D9

Light Purple
RGB: 129, 129, 255
CMYK: 58, 54, 0, 0
#8181FF

Primary font

Red Hat Text

Aa

Red Hat Text takes all of the personality from Red Hat Display and optimizes it for more demanding applications. It is easy to read in paragraphs, large and small sizes.

ABCČĆDĐEFGHIJKLMNOPQRSŠT
UVWXYZŽabcčćdđefghijklmnopqrsšt
uvwxyzžĂÂÊÔƠƯăâêôơư12345678
90‘?’“!” (%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.* ‘

*As a secondary/backup font, Century Gothic will be used. This is a font that is common accross all machines and should be used for MS templates and emails.

Red Hat Text: Type hierarchy for web

Tag

Style

Typeface

Font size/Leading

H1

The worlds to-do list

Medium

75px/80px

H2

You can’t just add women & stir

Regular

60px/70px

Sub Header

Who is an

Activator?

Regular & Bold

30px/35px

Call out

The new cohort of SheEO Australian Ventures has been announced.

Regular

30px/35px

Paragraph

Radically generous women who step in to activate themselves as change agents committed to transforming our systems. Gifting their capital, buying power, networks & expertise in support of women-led Ventures.

Regular

16px/22px

Quote

“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh”

Medium Italic

24px/30px

FAQ

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh?

Regular

30px/35px

Button

Bold

18px

Graphic elements + usage

The graphic elements of SheEO have symbolic meaning and reflect the same style as the logo. These symbols can be used as design elements on both digital and print collateral as well as on swag. You can right click to download these symbols. 

collaboration

activator

venture

equity

*Note that the “plus” and ‘collaboration” symbols should never be used in red.

Photography

SheEO’s photography curation is taken from events that showcase
Activators, Ventures and attendees. Stock photography should never
be used as SheEO only focuses on real moments. Majority of photography used in natural state.  White background, with teal or other brand colours used as accents.