Our goal is to reach 1M Activators10,000 women-led Ventures and a $1B perpetual fund to support women for generations to come.

What is SheEO?

SheEO is a radically redesigned ecosystem that supports, finances, and celebrates female innovators.

Launched in 2015 in Canada, this visionary model is emerging as a leading global innovation that is totally unique. Rather than trying to fit women into the existing models and systems and level the playing field, we are creating an entirely new field.

SheEO pushes the reset button on how to support women on their own terms. We focus on bringing out the best of women by being radically generous to one another. It’s an entirely new values set designed with a feminist lens.

The model brings together 500 women (called Activators) in each year’s cohort, who contribute $1100 each as an Act of Radical Generosity. The money is pooled together and loaned out at zero percent interest to five women-led Ventures selected by the Activators. All Ventures are revenue generating with export potential and are creating a better world through their business model or their product and service. The loans are paid back over five years and then loaned out again, creating a perpetual fund which we will pass on to our daughters, nieces and granddaughters. The 500 women Activators in each cohort become the de-facto ‘team’ of the five selected Ventures bringing their buying power as early customers, their expertise and advice and their vast networks to help grow the businesses.

Our Impact

icon 3,000 Activators
icon 3 Countries
icon 32 Ventures funded
icon Triple-digit annual revenue growth on average

We’ve had 1200 revenue-generating, export-ready, women-led Ventures apply.  Everyone who applies receives personal feedback on their application and at least one Activator offering support to grow their venture.

We see this disruptive model as a pathway to redistribute capital, identify and scale social innovations, bring women into community together to embolden our collective leadership, and a new economic and social model for sustainable communities.

With a guided development program (monthly coaching) added in, the Ventures are deeply supported to accelerate their success in an environment of radical generosity, designed by women for women.

Activators are corporate executives, successful entrepreneurs, emerging women leaders, students, mothers, grandmothers, daughters ranging in age from 14 – 92. Our diversity of age, stage, culture and experience makes SheEO a highly coveted and unique community.

Are you interested in bringing SheEO to your region?

Click here to find out how


Meet the core team at SheEO

Vicki Saunders

Founder, SheEO

I’m IN because I want to be part of a radically collaborative community committed to creating a better world.


Jessy Wang

Director, Activator Growth

I’m IN because we are stronger together, and we need #radicalgenerosity now more than ever.

Leah Meers

Chief Operating Officer

I’m IN because I believe that we all do better when we have a tribe supporting us.

Caitlin Pacini

Operations Manager

I’m IN because it’s time we re-think the norm with #radicalgenerosity

Misha Gallagher

Events Director

Im IN because when RADICAL communities celebrate together, change follows!

Marissa Cuffy

Technology Lead

I’m IN because #radicalgenerosity is a gift, a gift of hope, triumph and positive change for today and tomorrow.

Maria Vassiliou

Communications Director

I’m IN because changing perspectives and current structures in society will help change the world.

Caring Gibner

Systems Architect

I’m IN because a world for all of us needs to be built by all of us.

Lisamarie Wilson

Executive Assistant

I’m IN because there’s no limit to what we can accomplish when we have each other’s backs!


The SheEO Board of Directors manages the Radical Generosity Initiative’s fund operations.

Tayyaba Khan

Associate, LaBarge Weinstein

I’m IN because a community of women coming together to foster entrepreneurship is not only inspiring, but will also lead the way for the next generation.

Abigail Slater

Director, Barlow Lane Holdings Limited and Founding Chair, SheEO

I’m not only IN, I’m back! I’ve seen the results of last year’s support…and continue to be inspired by the work of the Ventures!

Janice Diner

Founder & CEO, Horizn

I am in for my daughter and other fierce woman, they should never have trouble raising capital because of their gender.

Val Fox

Chief Innovation Consultant, The Pivotal Point

Being IN makes a difference. Being IN together makes all the difference.

Vicki Saunders

Founder, SheEO

I’m IN because I want to be part of a radically collaborative community committed to creating a better world.


How are SheEO operations funded?

At SheEO we are working to create a new model which is simple, adaptable and low maintenance. We don’t do traditional sponsorship. We are not a charity. We are not a cause. We are looking for win-win relationships that are strategic and aligned with our mission. We have an extremely lean team and are designed to keep it that way. We have the ambitious desire and intention to rollout globally with a very small team.

In our first year, SheEO was launched into the world with the support of BMO and a small group of passionate, highly talented people. Joanna Gassman, a recently retired senior executive at BMO approached Vicki in Vancouver after an event and said, “we should support you”. She introduced us to Julie Barker-Merz, Senior Vice-President, South Western Ontario Division, BMO who made it all happen. Our entire first year of operations was funded by BMO and then Freshbooks came along to join as a supporter. Our entire backend infrastructure was designed by Grantbooks. Our website and comms were conceived in partnership with Johnson Fung. Our program was designed by over 150 women and men in our network from around the world. It was a highly collaborative effort that was executed by a parade of supporters.

In 2016, BMO came back again and covered our operations and we began to charge our Activators a 10% fee. We partnered with PVF in San Francisco to provide our administration/structure in the United States.

In 2017, we are funded by individuals and organizations that are committed to our mission. We have a goal of being sustainable through Activator fees at scale. In the meantime, we are bootstrapping with private contributions from highly aligned, early adopters who believe in our work.

We anticipate iterating our funding model over time to adjust to the needs of our growth and we will continue to share our thinking and our learning as we go.

SheEO Canada Fund financial statements are audited annually and are available here:

2015 Audited Financial Statements

2016 Audited Financial Statements


Read our Whitepaper to learn about how Radically Generous Women are Creating a New Economic Model!

by Vicki Saunders, SheEO founder & Barbara Kivowitz, SheEO Activator

Download Whitepaper