Our goal is to reach 1M Activators10,000 women-led Ventures and a $1B perpetual fund to support women for generations to come.

What is SheEO?

SheEO is a radically redesigned ecosystem that supports, finances, and celebrates female innovators.

Launched in 2015 in Canada, this visionary model is emerging as a leading global innovation that is totally unique. Rather than trying to fit women into the existing models and systems and level the playing field, we are creating an entirely new field.

SheEO pushes the reset button on how to support women on their own terms. We focus on bringing out the best of women by being radically generous to one another. It’s an entirely new values set designed with a feminist lens.

The model brings together 500 women (called Activators) in each year’s cohort, who contribute $1100 in CAN, US, NZ and AU, and £850 in the UK, each as an Act of Radical Generosity. The money is pooled together and loaned out at zero percent interest to five women-led Ventures selected by the Activators. All Ventures are revenue generating with export potential and are creating a better world through their business model or their product and service. The loans are paid back over five years and then loaned out again, creating a perpetual fund which we will pass on to our daughters, nieces and granddaughters. The 500 women Activators in each cohort become the de-facto ‘team’ of the five selected Ventures bringing their buying power as early customers, their expertise and advice and their vast networks to help grow the businesses.

Our Impact

icon 5,000 Activators
icon $5M in Activator loans
icon 68 Ventures funded
icon Triple-digit annual revenue growth on average

We’ve had thousands of revenue-generating, export-ready, women-led Ventures apply.  Everyone who applies receives personal feedback on their application and at least one Activator offering support to grow their venture.

We see this disruptive model as a pathway to redistribute capital, identify and scale social innovations, bring women into community together to embolden our collective leadership, and a new economic and social model for sustainable communities.

With a Guided Development program (biweekly coaching) added in, the Ventures are deeply supported to accelerate their success in an environment of radical generosity, designed by women for women.

Activators are corporate executives, successful entrepreneurs, emerging women leaders, students, mothers, grandmothers, daughters ranging in age from 14 – 94. Our diversity of age, stage, culture and experience makes SheEO a highly coveted and unique community.

Are you interested in bringing SheEO to your region?

Click here to find out how


Meet the core team at SheEO

Vicki Saunders

Founder, SheEO

I’m IN because I want to be part of a radically collaborative community committed to creating a better world.


Jessy Wang

Director, Activator Growth

I’m IN because we are stronger together, and we need #radicalgenerosity now more than ever.

Renee Taveres

Renee Taveres

Venture Experience Lead

I’m IN because I know that when we give women the space and support to be great, they will radically change our world.

Tania Cheng

Tania Cheng

Director, Process Innovation

I’m IN because it’s time to radically redesign a better world.

Caitlin Pacini

Venture Experience Lead

I’m IN because it’s time we re-think the norm with #radicalgenerosity

Caring Gibner

Systems Architect

I’m IN because a world for all of us needs to be built by all of us.

Janaki Hadida

Partnership Development Lead

I’m IN because together, we can make radical global impact.

Anna Mathew

Anna Mathew

Impact Reporting & Knowledge Manager

Kathy Ristich

Kathy Ristich

Chief Financial Officer

Carsen Cassell

Carsen Cassell

Im IN because we need to normalize changing and challenging the system that don’t serve us.


The SheEO Board of Directors manages the Radical Generosity Initiative’s fund operations.

Cathy Bennett

Director, Bennett Group of Companies; Former Minister of Finance, President of Treasury Board and Minister for the Status of Women, Government of Newfoundland and Labrador

Ms. Bennett is a prominent business person in Newfoundland, owning and operating numerous restaurants throughout the province. She was also a significant contributor and fundraiser for St. John’s first Ronald McDonald House. Cathy previously served as the chairperson of the St. John’s Board of Trade and governor of the Atlantic Provinces Economic Council.

Julie Barker-Merz

Senior Vice President Southwestern Ontario Division, BMO Financial Group

Ms. Barker-Merz is a long-standing and strong supporter of women in business, sport and the community, a proud 2015 recipient of the International Alliance of Women (TIAW) top 100 world of Difference awards, as well as one of Canada’s Top 50 to watch in Wealth Management in 2016. Throughout her 20+ year career with BMO, Julie has earned the reputation of being a leader who executes with pace, courage and excellence, inspiring teams to come together towards a common vision. In her current role, Julie oversees the retail and business banking business across 11 markets, 150 branches and 1300+ team members throughout south western Ontario.

Beth Horowitz

Former CEO of Amex Canada; Director, HSBC Bank Canada; Trustee, Art Gallery of Ontario; Member, Catalyst Canada Advisory Board; Advisor, Women's Venture Capital Fund

Ms. Horowitz is a respected global executive with over 17 years of board experience, including 2 regulated banks, and with over 20 years of experience at American Express.  She has devoted considerable time to organizations that empower and support women.

Janice Fukakusa

Board Chair. Chancellor, Ryerson University; Chair, Infrastructure Bank; Retired CFO of Royal Bank of Canada

Janice Fukakusa is Chancellor, Ryerson University. In addition, Janice serves as a corporate director with extensive banking and financial services experience. She previously served as RBC’s Chief Administrative Officer and Chief Financial Officer and a member of RBC’s Group Executive, from which she retired in January 2017 following a distinguished 31-year career. Janice currently serves on the boards of a number of corporate and not-for-profit organizations, including Cineplex, Loblaw Companies Inc., The Princess Margaret Cancer Foundation as Chair, Chair of Crown Corporation, Canada Infrastructure Bank and Chair, Japanese Canadian Cultural Centre Foundation.

Vicki Saunders

Founder, SheEO

Vicki Saunders is an entrepreneur, award-winning mentor, advisor to the next generation of change makers and leading advocate for entrepreneurship as a way of creating positive transformation in the world.

Vicki is Founder of SheEO and #radical generosity a global initiative to radically transform how we support finance and celebrate female entrepreneurs

Vicki has co-founded and run ventures in Europe, Toronto and Silicon Valley and taken a company public on the Toronto Stock Exchange.

Read our Whitepaper to learn about how Radically Generous Women are Creating a New Economic Model!