Our goal is to reach 1M Activators10,000 women-led Ventures and a $1B perpetual fund to support women for generations to come.

SheEO is a leading global innovation in the female entrepreneur marketplace. Our radical new model to finance, support and celebrate female entrepreneurs has received global attention by capturing the hearts and minds of women around the world. Over 150 regions from Asia-Pacific to Latin America to Europe and North America have applied to replicate the model in two short years since we launched.

Our model brings together 500 women (we call them Activators) in each cohort, who contribute $1100 each as an Act of Radical Generosity. The money is pooled together and loaned out at low interest to 5 women-led Ventures selected by the Activators. All Ventures are revenue generating with export potential and creating a better world through their business model or their product and service.

Loans are paid back into the fund over 5 years and then loaned out again, which creates a perpetual fund that we will pass on to our daughters, granddaughters and our nieces.

The 500 women become the de-facto ‘team’ of the 5 selected ventures bringing their buying power as early customers, their expertise and advice and their vast networks to help grow the businesses.

With a guided development program (monthly coaching) added in, the Ventures are deeply supported to accelerate their success in an environment of radical generosity, designed by women for women.

Activators are corporate executives, successful entrepreneurs, emerging women leaders, students, mothers, grandmothers, daughters ranging in age from 14 – 92. Our diversity of age, stage, culture and experience makes SheEO a highly coveted and unique community.

Are you interested in bringing SheEO to your region?
Click here to find out how.


White Paper: Radically Generous Women Creating a New Economic Model

by Vicki Saunders, SheEO founder & Barbara Kivowitz, SheEO Activator

Download Whitepaper


SheEO is a global initiative to radically transform how we finance, support, and celebrate female entrepreneurs who are building new mindsets, models and new solutions that benefit humanity.

It starts with shifting old mindsets:

We believe that we need an entirely new model to support female innovators on the path to creating a better world.
And to create a new model we have to shift our mindset.

From Winner Takes all to A Collective Economy

The result of our Winner Takes All mindset is that EIGHT men now have the same wealth as half the planet; 3.5 billion people. Money is currency. It’s based on the term current and meant to be in flow, not held on to by a few. The SheEO model is designed to put money in perpetual flow, to benefit all of humanity, now and for generations to come.

From Go Big or Go Home to On Your Own terms

90% of all economies are made up of small and medium sized businesses who are starved of capital because we have accumulated capital in such a small number of hands which leads to a drive for only businesses that scale. Go Big or. Go Home. We need another model of growth that creates sustainability and allows ventures to grow at their own pace, on their own terms.

From Control to Trust

We live in a world focused on control and top-down decision-making. At SheEO we trust the intuition of 1000s of women over a few experts in the room to decide on ‘winners’ and we build a trusting environment of support based on radical generosity.

From Scarcity to Abundance

When the market crashed in 2008 we found $17 trillion in 3 weeks to bail out the banks. That’s equivalent to 600 years on the planet without hunger. We have more than enough money. It’s how we allocate it that is the problem.

From Transaction to Relationship

Gifts exist to create a relationship. Your $1100 contribution is a gift that will keep on giving as it’s paid back into the fund and loaned out again. It is not a transaction where you get your money back, it’s a pay-it-forward relationship that keeps on giving.

From Fear to Radical Generosity

Our drive to accumulate is based on a fear of not having enough. Stepping into a space where you are surrounded by radically generous women starts to build the recognition that you have so much more than you think you do, all you have to do is ask.

Meet our Founding Activators

Learn about our Early Pilot

Meet the core team at SheEO

Vicki Saunders

Founder, SheEO

I’m IN because I want to be part of a radically collaborative community committed to creating a better world.


Caitlin Pacini

Operations Manager

I’m IN because it’s time we re-think the norm with #radicalgenerosity

Julie Se

Operations Manager

I’m IN because supporting women is paramount in creating a future that we can be proud of.

Kailah Bharath

Marketing Communications Manager

I’m IN because doors fly open and new realities are formed when women combine their power.

Alexis MacDonald

Interim Chief Operating Officer

I’m IN to honour the women who came before me and to build a better world for our daughters.

Leah Meers

Chief Operating Officer

I’m IN because I believe that we all do better when we have a tribe supporting us.

Jessy Wang

Activator Relations Lead

I’m IN because we are stronger together, and we need #radicalgenerosity now more than ever.

Marissa Cuffy

Technology Lead

I’m IN because #radicalgenerosity is a gift, a gift of hope, triumph and positive change for today and tomorrow.

The SheEO Board of Directors manages the Radical Generosity Initiative’s fund operations. We are grateful for their support and guidance.

Vicki Saunders

Founder, SheEO

I’m IN because I want to be part of a radically collaborative community committed to creating a better world.


Tayyaba Khan

Associate, LaBarge Weinstein

I’m IN because a community of women coming together to foster entrepreneurship is not only inspiring, but will also lead the way for the next generation.

Abigail Slater

Director, Barlow Lane Holdings Limited

I’m not only IN, I’m back! I’ve seen the results of last year’s support…and continue to be inspired by the work of the Ventures!

Janice Diner

Founder & CEO, Horizn

I am in for my daughter and other fierce woman, they should never have trouble raising capital because of their gender.

Val Fox

Chief Innovation Consultant, The Pivotal Point

Being IN makes a difference. Being IN together makes all the difference.

How are SheEO operations funded?

At SheEO we are working to create a new model which is simple, adaptable and low maintenance. We don’t do traditional sponsorship. We are not a charity. We are not a cause. We are looking for win-win relationships that are strategic and aligned with our mission. We have an extremely lean team and are designed to keep it that way. We have the ambitious desire and intention to rollout globally with a very small team.

In our first year, SheEO was launched into the world with the support of BMO and a small group of passionate, highly talented people. Joanna Gassman, a recently retired senior executive at BMO approached Vicki in Vancouver after an event and said, “we should support you”. She introduced us to Julie Barker-Merz, Senior Vice-President, South Western Ontario Division, BMO who made it all happen. Our entire first year of operations was funded by BMO and then Freshbooks came along to join as a supporter. Our entire backend infrastructure was designed by Grantbooks. Our website and comms were conceived in partnership with Johnson Fung. Our program was designed by over 150 women and men in our network from around the world. It was a highly collaborative effort that was executed by a parade of supporters. 

In 2016, BMO came back again and covered our operations and we began to charge a 10% fee from our Activators. We partnered with PVF in San Francisco to provide our administration/structure in the United States. 

In 2017, we are funded by individuals and organizations that are committed to our mission.  We have a goal of being sustainable through Activator fees at scale. In the meantime, we are bootstrapping with private contributions from highly aligned, early adopters who believe in our work.

We anticipate iterating our funding model over time to adjust to the needs of our growth and we will continue to share our thinking and our learning as we go.

SheEO Canada Fund financial statements are audited annually and are available here:

2015 Audited Financial Statements

2016 Audited Financial Statements

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